By Kenneth Richardson (auth.)

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A commanding figure of a man, with every advantage of brain and person, he did not minimise his own achievements and was not one to suffer fools gladly. This rare and exceptional man was nevertheless still typical in one sense of those who were creating the British motor industry of the time. He came from that broad section of the community, the middle class and upper working class, which is neither too poor to be able to make an individual effort nor too rich to feel the need to. Son of a London architect, he was sent at the age of fourteen to the Hartley Institute at Southampton where he studied engineering.

He came from that broad section of the community, the middle class and upper working class, which is neither too poor to be able to make an individual effort nor too rich to feel the need to. Son of a London architect, he was sent at the age of fourteen to the Hartley Institute at Southampton where he studied engineering. From the Hartley he won a bursary to the Normal School of Science in Kensington, later to become the Royal College of Science and eventually part of Imperial College. 14 However, for one reason or another, perhaps because he felt that the School was inadequate in applied engineering, he did not emerge from the School of Science with a degree.

Additional premises were obtained, one for bodywork, and the labour force was increased to over one hundred in order to step up production and to enable Standard to sell to a wider market. These were the years in which Rolls-Royce, Daimler, Napier and Lanchester were building large luxury cars, sometimes with six cylinders, and Standard tried to do the same. p. model selling at £850. Friswell backed this up with prodigies of salesmanship, and the Standard supplied a fleet of twenty six-cylinder cars for the Imperial Press Conference of 1909.

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