By Gordana Colovic
Strategic implementation within the garment calls for a different form of services. Formulating a enterprise method calls for entrepreneurial concentration and emphasizes the facility to conceptualize, study and weigh, while using method basically specializes in management. All style businesses, despite their present scenario, needs to advance an extended time period approach according to their targets, services, assets and marketplace positions. This booklet starts off through explaining approach administration, then strikes directly to talk about advertising and marketing and administration, assorted strategic tools and ends with tips to create association constitution and an organizational culture.
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Extra resources for Strategic management in garment industry
COLOVIC G and PAUNOVIC D (2010). ‘Savremene organizacije proizvodnje odeæe’, DTM’10, pp. 196–200. COLOVIC G , PAUNOVIC D and SAVANOVIC G (2008). ‘Buducnost evropske îdevne industrije’, DTM, pp. 51–55. DIMITRIJEVIC M , PAUNOVIC D and COLOVIC G (2010). ‘Razvoj tekstilne industrije Srbije u skladu sa EU’, DTM’10, pp. 206–210. org/ [accessed on 10 January 2011]). fiber2fashion [accessed on 9 March 2011]). eu/trade (accessed on 5 January 2011). com (accessed on 9 March 2011). MARTINOVIC M and COLOVIC G (2010).
New fashion products to new customers – most risky. Marketing system is a series of flows of connecting business subjects to the market. In the scope of marketing macrosystem, there are institutions and PBSs irrelevant to the activities they deal with, but must be connected into a whole unit. Macroeconomic marketing system includes all production, assistant, servicing and regulative-control subjects. e. marketing mix. Four groups of variables (4 P’s of marketing), according to E. Jerome McCarthy, are the following: ● ● ● ● Product decisions – a garment should satisfy customer needs and be competitive; brand; packaging; development of new products; Price decisions – pricing strategy, retail price, discounts, seasonal pricing; Placement decisions – distribution channels, market coverage, inventory management, warehousing, transportation, logistics; Promotion decisions – promotional strategy, personal selling, advertisements, promotional sales, games of fortune; 5P model adds people as the fifth function, whereas 7P adds process and physical evidence (in servicing activities).
8 Motives of buying clothes While shopping your motive is: (%) Have something nobody has Have something others have Need Pleasure Who influences your choice when buying clothes? , when choosing clothes the questioned ones primarily decide on the basis of how the garment looks like (41–28%) and its quality (20–34%), whereas the third place is acceptance of fashion trend for I and II group of the questioned ones (9–20%), and the price (13–19%) is for the III and IV group. 9 What influences the choice of clothes?