By Cor Molenaar

Shops are in tricky occasions. The recession, worldwide pageant, govt legislation and the expansion of the web suggest that bills are emerging yet margins are more and more squeezed. Cor Molenaar's purchasing 3.0 bargains an enticing, convincing and well-researched manifesto for the way forward for retailing; a manifesto which inspires shops to modify their method from a technique that's established round transactions to 1 that's dependent round consumers. good judgment dictates that there's not anyone unmarried method that may paintings for all outlets; a few of them may well certainly reap the benefits of making an investment in e-retailing recommendations and the web yet for others, good fortune will lie in constructing a provider in response to shopper event or one with a few it sounds as if bespoke components; a method to entice shoppers as participants. purchasing 3.0 examines these types of adjustments. It sketches the realm of shoppers; those that make their purchases from the relief in their armchair and people who get pleasure from procuring with neighbors. Cor Molenaar explores the impression of fixing purchaser attitudes to buying; the function of latest expertise in destiny retailing and the altering face of either urban centre and out of city retailers and shops. purchasing 3.0 bargains, what is going to be, a welcome assisting hand for outlets, either actual and web-based shopkeepers; whatever that can assist you make experience of the continued revolution in purchasing and to devise or modify your corporation technique to provide help to not only to outlive yet to thrive in an international that may glance very diverse in many years time.

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Extra resources for Shopping 3.0: Shopping, the Internet or Both?

Sample text

Food, drinks and clothing are necessities of life and are universally in demand, but much more is demanded of merchandise than the mere fulfilling of man’s basic need for survival. Hence, consumers require, in addition, that food and drink shall be attractive in appearance and taste, also convenient to prepare and cook; similarly, clothing must be smart and durable, as well as warm. 2. Recreation and comfort. The greater purchasing power of a large proportion of the population and the shorter working weeks have made the sale of merchandise which will satisfy this need much more important in recent years.

The power of the private label is important in this respect. 8PM IN THE EVENING: HOW LIFE HAS CHANGED FOR RETAILERS 27 Private labels as good alternatives for A-brands Two-thirds of consumers world-wide consider own brands a good alternative to A-brands. For developed markets in Europe, the Pacific and North America this is the view of 80 per cent of consumers, as the latest Global Private Label Consumer survey by ACNielsen revealed. In the survey, which is conducted online twice a year, ACNielsen asks consumers whether own brands in the supermarket are regarded as an alternative to other brands in terms of quality, value, packaging and positioning.

Customers want to feel special. Retailers should get to know the customer well and build a relationship using all the means that the customer prefers. 7 41 Advantages and disadvantages of physical shopping versus web shopping Web-shop Physical shop Advantages Interactive customer contact, customer details immediately known, lots of knowledge about interaction and visitors, immediate payment, trust through the home shopping warranty. Intention to buy and buying coincide. Items in the shop, can be taken away immediately, personal contact, locally in stock, ambience, feeling and emotion in the shop.

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