By Dheeraj Sinha (auth.)

Written through an insider, this e-book takes a serious examine the myths and contradictions surrounding India as a shopper industry, to ascertain the recent possibilities that it offers.

Show description

Read Online or Download India Reloaded: Inside India’s Resurgent Consumer Market PDF

Best sales books

No B.S. Sales Success

Sales suggestion now not Swiped From different Books!

This ebook is ready getting wealthy by way of turning into much better on the promoting strategy than your rivals. What it's not is the type of warmed-over, cliché-ridden recommendation you discover replicated in a jillion different books on promoting. Dan Kennedy could by no means have it that way.

He deals a collection of No B. S. suggestions for overcoming stumbling blocks to good fortune, a lot of them self-imposed. Provocative, sarcastic, and irreverent, the publication reads just like the seminars Kennedy conducts around the globe - occasions that reason a stampede to the again of the corridor for his fabrics after he finishes his presentation.


* Dan's thirteen everlasting Truths approximately promoting
* The amazing purposes you might want to "position" rather than prospect for revenues
* tips on how to constitution a sale in six uncomplicated steps
* The secrets and techniques to turning into a real grasp on the artwork of persuasion

The Buying Brain: Secrets for Selling to the Subconscious Mind

Up to ninety five% of our judgements are made by means of the unconscious brain. consequently, the world's greatest and so much refined businesses are utilising the most recent advances in neuroscience to create manufacturers, items, package deal designs, advertising campaigns, shop environments, and masses extra, which are designed to attraction at once and powerfully to our brains.

Shopping 3.0: Shopping, the Internet or Both?

Shops are in tough instances. The recession, international festival, govt law and the expansion of the net suggest that expenditures are emerging yet margins are more and more squeezed. Cor Molenaar's procuring three. zero deals an interesting, convincing and well-researched manifesto for the way forward for retailing; a manifesto which inspires outlets to change their procedure from a method that's dependent round transactions to 1 that's established round clients.

Transformational Sales: Making a Difference with Strategic Customers

​Inspired through a brand new, transformative period in human and company family members, this e-book presents a special point of view at the enterprise transformation that effects from the collaboration among providers and their strategic buyers. it's all approximately guiding organizational swap and enterprise transformation, beginning with revenues itself.

Extra info for India Reloaded: Inside India’s Resurgent Consumer Market

Sample text

The biggest mistake of mass-market thinking is its obsession with affordability without the context of aspiration. 1 23 The Trap of Mass-Market Thinking Mass-market thinking versus upgrade-market thinking Mass-Market Thinking Upgrade-Market Thinking Inspired by the bottom of the pyramid Inspired by consumer desire for upgrade "Less for less" innovation "More for less" innovation Price obsession Desirability and affordability equation High cost of reach out, low returns Value added products, better profitability One size fits all, subsidizes premium customers Opportunity for segmentation, rising premium segment Tata Nano, Maruti Suzuki, Nokia Micromax, M&M Utility Vehicles, Samsung What we need here is upgrade-market thinking.

All macro projections point toward a sharp growth in the luxury market in India. According to a CII-IMRB survey titled “The Changing Face of Luxury in India,” the luxury market was estimated at $10 billion in 2014 [23]. Combine this with the fact that the net worth of the ultra HNIs (high net worth individuals) was estimated at Rs. 6 trillion) in the financial year 2013–14 and was expected to grow at an annual compound rate of 34% to Rs. 5 trillion) by the financial year 2018–19. A study by Kotak Wealth Management and Ernst & Young titled “Top of the Pyramid” estimates that almost 45% of the ultra HNIs are from non-metropolises and small towns [24].

This puts the need for relevance ahead of the need for differentiation. As far as the products are relevant to the needs of the people, they have a market. This phenomenon leads to flavor-driven marketing. If one brand is successful selling compact SUVs, every brand follows suit. As in this case, Renault Duster followed the success of Mahindra in SUVs, as did Ford Ecosport, setting on fire the Rs. 6 lakh-plus ($10,000-plus) compact SUV segment. These brands are selling because the Indian consumer has taken a fancy for compact SUVs, not because they are vastly differentiated from one another.

Download PDF sample

Rated 4.10 of 5 – based on 31 votes